TEXT OUTREACH SHOULD EARN ATTENTION, NOT ASSUME IT.

Texting is a direct communication channel, which makes responsible practices especially important. Organizations should understand the laws, carrier rules, consent requirements, identification obligations, opt-out expectations, and other requirements applicable to their program.

Start with transparency

People should be able to understand who is communicating with them and why, and applicable opt-out requests should be straightforward to honor.

Compliance is contextual

Rules can differ based on how messages are sent, who sends them, the technology, consent, jurisdiction, and other facts. This educational material is not legal advice; organizations should obtain appropriate legal guidance.